The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
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Amy Hebdon's latest articles
Are you being manipulated by Google Ads?
Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
ChatGPT for PPC marketers: 15 strategic prompts to use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.