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Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing. Her articles have been published in Search Engine Journal, Unbounce, PPC Hero, Supermetrics, Copy Hackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.
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