PPC
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing. Her articles have been published in Search Engine Journal, Unbounce, PPC Hero, Supermetrics, Copy Hackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.
PPC
5 things your Google Data Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.