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Google Releases API For “Google My Business” Local Listings

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Google announced a new API to manage your Google My Business listings named the Google My Business API.

The API enables you to programmatically create and edit locations in Google My Business. Here are some of the features you can manage through the API:

  • Create business locations with information such as name, address, phone number, category, business hours and more.
  • Manage special hours.
  • Mark a business location as permanently closed.
  • Manage business photos.
  • List, invite and remove managers on locations and business accounts.
  • Read listing state to identify Google updated, duplicate and suspended locations.
  • Search/Filter locations by name, category and label.
  • Set the service area for a business by specifying a point and radius or Place IDs.

This API is typically aimed at larger businesses that need to manage many locations and have special holiday hours. It may also be used by marketing agencies looking to manage their clients.

You can access the API in the Google Developer portal.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.