Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
Topic: Application programming interface
OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting
ChatGPT Ads now offer faster product campaign creation, deeper conversion reporting and expanded access across Southeast Asia.
Microsoft Ads API adds deeper search reporting and more PMax controls
Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.
Google Ads API v25.2 adds competitive benchmarks and PMax upgrades
Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator insights.
Google Merchant Center adds API support for product reviews
Merchants can now automate product review uploads and management through Google’s Merchant API.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Google announces October changes to Display & Video 360 API
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Google Ads API Developer Assistant gets major AI agent upgrade
Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
Google launches secure API access pilot for manager accounts
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
Google Ads API v25 adds YouTube metrics and loyalty campaign goals
Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
Google confirms Local Inventory Ads will be enabled by default
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
Google drops $50K ad spend requirement for Lead Form assets
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
Google’s job Indexing API isn’t the shortcut you think it is
Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Google Ads API to stop supporting new Smart Campaign creation
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
What co-mentions reveal about the AI recommendation gap
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Google Ads will start deleting historical reporting data after set retention periods
Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.