Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Topic: Google Business Profile
Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
SEO for plumbers: How to rank higher and get more customers
Learn proven SEO tactics to help your plumbing business rank higher on Google and attract more local customers organically.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Google location asset requirements: What you need to know
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
What 1.8 million Google Business Profiles tell us about local SEO success
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
6 SEO priorities for AI shopping
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
The latest data on AI citations vs. AI mentions
Discover what drives AI citations and AI mentions across ChatGPT, Claude, and Perplexity, plus proven strategies to boost AI visibility.