• http://www.tenthwave.com/ Samuel Edwards

    Just ran the test for the same query and am seeing the same PLA’s with rankings.

  • http://drugstore.com Seth Meisel

    It would be interesting if they also testing taking Social Signals into account. For example, rating something as a “top ranked” coffee grinder in Google Shopping if it had a certain number product-level of Facebook “Likes” or Pinterest “pins”. It is too easy for websites to game the system with 3rd party review sites. i.e. paying companies for positive 5-Star reviews

  • http://websitecash.net/ Scott McKirahan

    I find this all very hard to believe. Google may allegedly be about quality when it comes to organic rankings but you really think they are going to go with a ratings review aspect instead of the only thing that really matters to Google – which ad generates the most revenue for them? I find it highly unlikely that the average consumer is weighing the number of reviews versus the star ratings. I bet you lowest price would be a much more reliable indicator of what is going to be clicked most. Unless they can prove that more stars means more clicks and then factor in the bid versus the star rating versus the number of reviews to rank things, then I think this is just a random test.

  • http://websitecash.net/ Scott McKirahan

    Social signals – especially on Pinterest, Facebook or Twitter – are even easier to fake than reviews. How hard is it to set up hundreds/thousands of fake profiles? If they DID decide to take that into consideration, they’d likely only trust Google+. Like I said, above, that’s all well and good for organic rankings but Google only cares about what ad generates the most money – clicks X bid price. Nothing else matters.

  • Durant Imboden

    “t you really think they are going to go with a ratings review aspect instead of the only thing that really matters to Google – which ad generates the most revenue for them?”

    The more useful the ads are, the more willing searchers will be to click on them. Better ads = more clicks = more revenue.

    Google figured that out a long time ago with AdWords.

  • http://websitecash.net/ Scott McKirahan

    And yet, very few rating stars ever appear underneath AdWords ads and they certainly don’t seem to be ranking them any higher than any other ads.

    We’ll see. I think it’s nothing more than Google testing the spacing to see how things fit if they decide to add ratings stars to Shopping ads and that they won’t be factoring that in at all. They’ll go with what they’ve always gone with – what gets the most total dollars in their pocket, be that with lower priced ads that get clicked more or higher priced ones that don’t – stars, or no stars.

  • http://www.portable-batteries.fr/ adaptateur pc portable

    – specifically
    on Pinterest, Twitter
    or facebook – are even much
    easier to fake
    than critiques.that’s
    all nicely
    and excellent
    for organic
    and natural search
    positions but Yahoo
    only cares in
    regards to what advertising
    the most funds
    – clicks
    at all different

  • Lucas von Fürstenberg

    Obviously Google is always looking for max revenue, but when searching for “top” or “best” the best rated products might very well be the once that get the best ctr. The best of something is seldom the cheapest.


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