The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
Topic: Product Listing Ads
Microsoft Ads introduces PLA Extensions
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the SERP.
Report: Google PLA antitrust remedy turning comparison engines into agencies
Google shopping competitors now 32 percent of results in UK, Germany, France.
Google’s EU shopping comparison rivals say their situation is getting worse
They argue in an open letter to the European Commission that Google's auction-based remedy to antitrust claims is fundamentally flawed.
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
6 key paid search trends from Merkle’s Q1 2017 report
Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.
iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
Amazon starts testing Product Listing Ads on Google
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.
Google rolling out major change to PLAs for broad product queries, Showcase Shopping ads
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for "top-rated" products is now live on mobile and desktop.
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]
Merkle RKG's Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise.
Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists
Tailor bids to past customers and visitors when they search for products on Google.
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG.
Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday.
Bing Ads Shopping Campaigns Roll Out Of Beta In US
The new campaign type will soon become the default for managing Bing product ads.
Another Google PLA Test Targets Low-Priced Products
Google Shopping ads show what percentage lower a product is priced compared to the online average.
Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine's Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing's product ads, doubling from Q3.
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The company still operates its consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and […]
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search Engine Land anonymously last week, but RKG […]
RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise, mobile devices and product ads continue to drive paid […]
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price […]
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]