Heather Darab

Heather Darab is Principal Strategist at Blue Yarn Media, where she helps organizations improve marketing performance through paid media, measurement, and data-driven optimization. With nearly two decades of experience in digital advertising, she specializes in connecting campaign performance to business outcomes through stronger measurement, automation, and governance. Before founding Blue Yarn Media, Heather spent 6.5 years at Microsoft helping global advertisers improve digital advertising performance.