Heather Darab

About Heather Darab

Heather Darab is the founder of Blue Yarn Media and a B2B digital marketing consultant who helps SaaS companies turn marketing into measurable pipeline through cross-channel advertising, full-funnel measurement, and lightweight account-based marketing strategies. She has led paid media strategy and demand generation campaigns for B2B technology companies including Salesforce, Intercom, Aruba Networks, FireEye, and Poly/Plantronics. Several of the startups she has worked with were later acquired by larger technology companies. Previously, she spent 6.5 years at Microsoft helping global advertisers such as Sephora, eHealth, and Experian improve digital advertising performance.