Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
Holly leads the Paid Media team at Anicca Digital and has been specialising in paid search since 2015. She has experience in planning, strategy and delivery of campaigns across a multitude of channels including Google Ads, Microsoft Ads, Meta, LinkedIn and AWIN. Coming from a data mindset Holly also holds extensive knowledge and experience in using Google Analytics, Google Tag Manager and Google Looker Studio. As a marketing and retail graduate, Holly holds a particular interest in eCommerce. With her hands on delivery of client projects she stays up to date with new ways of working and best practices and is a keen sharer of these as a regular speaker on Anicca Digital's weekly webinar schedule.
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
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