Top AI tools and tactics you should be using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
Holly leads the Paid Media team at Anicca Digital and has been specialising in paid search since 2015. She has experience in planning, strategy and delivery of campaigns across a multitude of channels including Google Ads, Microsoft Ads, Meta, LinkedIn and AWIN. Coming from a data mindset Holly also holds extensive knowledge and experience in using Google Analytics, Google Tag Manager and Google Looker Studio. As a marketing and retail graduate, Holly holds a particular interest in eCommerce. With her hands on delivery of client projects she stays up to date with new ways of working and best practices and is a keen sharer of these as a regular speaker on Anicca Digital's weekly webinar schedule.
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
Holly Kelly | Mar 5, 2025 at 9:00 am ETHere's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Holly Kelly | Nov 7, 2024 at 8:00 am ETStay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
Holly Kelly | May 30, 2024 at 8:00 am ETExpand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Holly Kelly | Feb 29, 2024 at 8:00 am ETExplore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.
Holly Kelly | Dec 8, 2023 at 8:00 am ETThese tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
Holly Kelly | Aug 11, 2023 at 10:00 am ETHere's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
Holly Kelly | Jun 12, 2023 at 9:00 am ET