• dbhatia

    This is really, really fantastic data. It corroborates what we’ve been saying at mTrax for some time. Look at the clickthrough rates for local search versus local display! More than 10x higher, and the conversion rate of those calls is 37% versus 5%! Said another way, mobile search is 70x more effective at generating real business than mobile display. Outstanding! The one thing that is clear is that post-click tracking is absolutely a must when dealing with mobile search. It’s all about the calls. So capturing call data, and applying that to ad placement, will be very important.

  • http://marketlocal.us bill

    @Greg Thanks for sharing these exciting statistics. I believe the mobile internet will help us dig our way out of the recent economic down turn… and it should be a fun ride. The faster local businesses embrace this technology the sooner they will start reaping the overwhelming local mobile search traffic.