Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
Topic: Chess
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […]
Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”
Yesterday at SMX East, during the “How to Play in the Exploding Mobile Ads Universe” session, Telmetrics’ Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based […]
US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising
Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]
Study Suggests Search Engines Not As Popular On Mobile Devices
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online. I discuss many of the top-line findings of the study, conducted by Nielsen and commissioned by Telmetrics and xAd, […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
Report: 52 Pct Of Local-Mobile Search Clicks Turned Into Calls
Local-mobile ad network xAd released a treasure-trove of data from Q4 2011 this morning. The US-based information is drawn from mobile sites and apps that run its ads and the related user behaviors that xAd observes. These data are interesting in part because xAd has what is probably the largest network offering local search and […]
Report: 32 Percent Of Users Do 5+ LoMo Searches Per Month
Local mobile ad network xAd has released its first quarterly report detailing traffic trends and user behavior on its network. While all mobile ad networks offer geotargeting, xAd is one of a small number of mobile networks that specializes in local (search and display). CPM rates are considerably higher than on more conventional mobile ad […]
A Year Later: AdMob A Critical Mobile Asset For Google
There was really never a question that AdMob was going to be a huge asset and accelerator of Google’s mobile ad efforts. However the acquisition has more than cemented Google’s leadership position in mobile advertising. According to some estimates (IDC, December 2010) Google controls 60 percent of US mobile advertising (search + display). Of the […]