ChatGPT ads expand as more brands and trigger patterns emerge
Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.
Topic: AT T
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.
What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.
SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP results now showing in Google Image SearchDec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results. Retailers testing Google Maps mobile Promoted […]
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
SearchCap: Streetmap Loses, Google SEO Certification & AdWords Automated Bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Streetmap Loses Anti-Competitive Lawsuit Against Google In UKFeb 12, 2016 by Greg Sterling Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse […]
SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Their Mobile-Friendly Testing ToolNov 12, 2015 by Barry Schwartz A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness […]
When Google Gets It Wrong: Direct Answers With Debatable, Incorrect & Weird Content
As Google adds more direct answers, top results with questionable - and sometimes completely inappropriate content - continues to grow.
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]
SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant […]
SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search […]
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the […]
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could […]
See The Top 10 Most Searched Ad Campaigns On Bing For 2013
Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]
SearchCap: The Day In Search, June 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists […]
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords […]
Google Celebrates The Iconic Work Of Graphic Designer Saul Bass
Google is celebrating the work of graphic designer Saul Bass today, giving him his very own Doodle video complete with a musical composition by composer Dave Brubeck. Born in New York City on May 8, 1920, Saul Bass made a career creating iconic film posters, title sequences and corporate logos. Many know Bass’s work from […]
SearchCap: The Day In Search, September 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Social Sidebar Gains Klout Scores & People Recommendations Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. […]
Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google […]
With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake
It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews Weren’t Weighted To Account For Number When I looked into the Siri-Lumia issue last […]
Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Google Moves AdWords Help Forum To AdWords-Community.com
Google has re-launched its AdWords Help Forum on a new platform and given it its own URL: www.en.adwords-community.com. That address redirects to a longer URL where visitors are welcomed to “the official Google AdWords Community.” AdWords-Community.com was one of several domains that Google recently registered, a list that included several variations such as adwordscommunity.com, www.adwordscommunities.com […]
Report: 52 Pct Of Local-Mobile Search Clicks Turned Into Calls
Local-mobile ad network xAd released a treasure-trove of data from Q4 2011 this morning. The US-based information is drawn from mobile sites and apps that run its ads and the related user behaviors that xAd observes. These data are interesting in part because xAd has what is probably the largest network offering local search and […]