• http://www.brickmarketing.com nickstamoulis

    I don’t think the ROI increase is a surprise…I think the recessions has taught many companies how to do a better job at managing their PPC efforts and focusing more on ROI and less of branding/non-revenue generating campaigns.

  • onlinemarketer2009

    ROI up because of less contextual advertising? Does anybody know if the ROI calcs in this study control for that?