Robots.txt Recruiter: Daily Mail Uses Robots.txt File To Find SEO

Malcolm Coles spotted that the Daily Mail, one of the UK’s largest papers, changed their robots.txt file to include a line which reads:

# August 12th, MailOnline are looking for a talented SEO Manager so if you found this then you’re the kind of techie we need!
# Send your CV to holly dot ward at mailonline dot co dot uk

How clever! They suspect some of the best SEOs out there would be sniffing around their robots.txt file and used it to recruit a new SEO manger. If anything, it is getting the word out there via the press that they are looking for a new SEO.

This reminds me of when Google added the User-agent: zombies Disallow: /brains to their robots.txt file on Halloween. Also, in 2006, Brett Tabke used his robots.txt file as his blog for a period of time.

I do not believe anyone every used it to hire an SEO before.

Related Topics: Channel: SEO | SEM Industry: General | SEO: Blocking Spiders

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.audettemedia.com Adam Audette

    I think Zappos has them one better. Here’s what we’ve been using in the header response for a year or so (see the X-Recruiting line….):

    %curl -I http://www.zappos.com

    HTTP/1.1 200 OK
    Server: nginx/0.8.34
    Content-Type: text/html;charset=ISO-8859-1
    Last-Modified: Thu, 08 Jul 2010 01:11:30 GMT
    X-Core-Value: 3. Create Fun and A Little Weirdness
    X-Recruiting: If you’re reading this, maybe you should be working at Zappos instead. Check out jobs.zappos.com
    Cache-Control: max-age=3410
    Date: Tue, 24 Aug 2010 21:42:37 GMT
    Connection: keep-alive

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