Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life, comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing its long, slow, […]

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On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life, comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company.

comScore search market March

It would appear that Yahoo is continuing its long, slow, market-share decline and about to slip into single-digits for the first time. In absolute numbers, however, Yahoo search query volumes were up. So were Yahoo’s rivals.

By comparison, Google was flat and Bing was up 0.2 points. It appears that Bing continued to siphon off Yahoo’s usage.

It’s worth noting that the combined Search Alliance share (Bing + Yahoo) has remained essentially flat since its inception.

comscore March search volumes


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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