• Dave

    I don’t understand why you keep using comscore data. All webmasters know the real search volume for bing and yahoo are tons lower than what comscore shows and that google’s real search percentage is in the 80% range in the US. The comscore data is incredibly misleading.

  • http://searchengineland.com/ Danny Sullivan

    We actually cite a wide-range of stats, not just comScore. But comScore is one important benchmark because of how long the company has been tracking. comScore also gives a different yet important view. Publishers may see less traffic from places like Yahoo in part because Yahoo may recirculate more searches back to itself. But since those searches still might be revenue-generating for it, it’s not like they “don’t count.” Overall, any metric you want to use will have flaws. But the broad takeaway from comScore is that it shows Yahoo has been declining overall in share, which is something many publishers do know.

  • http://www.vgiseo.com/Seattle-seo.html Allen E. Tang

    Yahoo want to do some thing magical to increases there search, now a days yahoo fully becomed commercial search engine.

  • http://www.seo-theory.com/ Michael Martinez

    No one is tracking real search these days. Twitter should definitely be included in any major search market share estimate but comScore, like its competitors, is living in the past.

    And they can never measure real search share anyway. The majority of Web search is not covered by these statistics.

  • Christine

    Yahoo share prices are jumping despite the fall in search market share .. they had a 9% increase yesterday :)

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Yahoo is a news site and email service that happens to have a search engine attached to it, it’s not the other way around anymore. People come to Yahoo to check their email and see what the Kardashians are up to. Half of their searches are probably people accidentally typing in their Yahoo Mail user name in the search bar.

  • http://www.mikefeiman.com/ Michael Feiman

    That has more to do with their 25% stake in Alibaba than their actual business. Yahoo reported that Alibaba had a 66% increase in revenue and the IPO is going to be one of the biggest in the history of the market (which will be a huge windfall for Yahoo). The numbers that Alibaba is showing are insane (about 2x the sales of Amazon and 3x the sales of Ebay).

  • http://www.moosylvania.com/ Sean Doggendorf

    My parents still use Yahoo and IE for everything. For them (and presumably others in the same situation), it’s more of a resistance to change than anything else.

  • Dave

    When you give SE volumes you should at least use two sources, if you are going to continue to use comscore. Why not test and try statcounter, a source that virtually all or most webmasters shows data far more proximate to their experiences: http://gs.statcounter.com/#search_engine-US-monthly-201107-201207

    Test it. See what your readership says. See if their experiences are more in line with statcounter or comscore.

    It would be a great article, worthwhile reading and for those folks that regulate, and officiate, and don’t actually see real data..it would be a serious and worthwhile eyeopener.

  • Dave

    Look at the revenues side of things. How much does yahoo or bing for that matter make off search ads and how much does google earn. Ads on search have a relationship with the percentages of usage of search engines.

    Yahoo announced 1st quarter financials today. $444 million in revenues from search ads. Google will announce 1st quarter in a couple of hours. But look at 4th quarter last year. Google ad revenues in adsense and on its own sites for search ads last quarter hit about $14 BILLION.

    Big difference. HUGE DIFFERENCE. That is emphatically larger and more representative of a difference in search volume than 67% versus 10%.

    That is OVER 30 times bigger than yahoo. And in a few hours we will learn that google’s search related revenues are more than last year last quarter.

    The comcast data dramatically understates the difference in the level of domination of the search market that google holds over yahoo, bing and everyone else.

    You should highlight those differences….and use different data to note just what a significant difference there is between Google and the other engines in terms of size and dominance of true search.