• Dave

    I don’t understand why you keep using comscore data. All webmasters know the real search volume for bing and yahoo are tons lower than what comscore shows and that google’s real search percentage is in the 80% range in the US. The comscore data is incredibly misleading.

  • http://searchengineland.com/ Danny Sullivan

    We actually cite a wide-range of stats, not just comScore. But comScore is one important benchmark because of how long the company has been tracking. comScore also gives a different yet important view. Publishers may see less traffic from places like Yahoo in part because Yahoo may recirculate more searches back to itself. But since those searches still might be revenue-generating for it, it’s not like they “don’t count.” Overall, any metric you want to use will have flaws. But the broad takeaway from comScore is that it shows Yahoo has been declining overall in share, which is something many publishers do know.

  • http://www.vgiseo.com/Seattle-seo.html Allen E. Tang

    Yahoo want to do some thing magical to increases there search, now a days yahoo fully becomed commercial search engine.

  • http://www.seo-theory.com/ Michael Martinez

    No one is tracking real search these days. Twitter should definitely be included in any major search market share estimate but comScore, like its competitors, is living in the past.

    And they can never measure real search share anyway. The majority of Web search is not covered by these statistics.

  • Christine

    Yahoo share prices are jumping despite the fall in search market share .. they had a 9% increase yesterday :)