Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

yahoo-search-appOn the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life, comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company.

comScore search market March

It would appear that Yahoo is continuing its long, slow, market-share decline and about to slip into single-digits for the first time. In absolute numbers, however, Yahoo search query volumes were up. So were Yahoo’s rivals.

By comparison, Google was flat and Bing was up 0.2 points. It appears that Bing continued to siphon off Yahoo’s usage.

It’s worth noting that the combined Search Alliance share (Bing + Yahoo) has remained essentially flat since its inception.

comscore March search volumes

Related Topics: Channel: Industry | Top News | Yahoo | Yahoo: Business Issues | Yahoo: Mobile & Go

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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