Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits
On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life, comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company.
It would appear that Yahoo is continuing its long, slow, market-share decline and about to slip into single-digits for the first time. In absolute numbers, however, Yahoo search query volumes were up. So were Yahoo’s rivals.
By comparison, Google was flat and Bing was up 0.2 points. It appears that Bing continued to siphon off Yahoo’s usage.
It’s worth noting that the combined Search Alliance share (Bing + Yahoo) has remained essentially flat since its inception.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.