• http://www.seoauditors.com seoauditors

    Hi,

    I agree. The only time i would change my inbound links is if, the link is broken or misspelled or does not point to the correct page. I would also change my links if, the company decided to rebrand itself.

    Cleaning up the anchor text of your inbound links can cause a red flag, especially if you target the same anchor text for each page. You should always try and target different anchor text for all your pages and build links gradually. Building links to fast can also set off an alarm.

  • Julie Joyce

    Hi,

    Thanks for the comment!

  • http://www.seo-doctor.co.uk SEO-Doctor

    This one area I always like to talk about – ‘optimizing your backlinks’, especially your old ones. I have carried out SEO work before on sites with hundreds of organic backlinks, and not one of them with any keyworded anchor text. You only need to alter a few of the best backlinks to see great results.