Teoma Returns As Ask.com’s “Simple Interface”

Sean Carlos wrote that Teoma.com is now back in action. Teoma was acquired by Ask Jeeves back in 2001 and ultimately became the search technology behind Ask’s search results. Teoma was founded by Professor Apostolos Gerasoulis from Rutgers and Professor Tao Yang from UCSB helped with the technology, known as Subject-Specific Popularity. Ask.com renamed Subject-Specific Popularity to ExpertRank later on.

Eventually, Teoma went away but sometime last month, Teoma returned. Sean Carlos asked IAC, the parent company of Ask.com and Teoma, why the return and they told him they wanted to give searchers an alternative to Ask.com by giving them a “simple interface for everyday keyword web search.” IAC told Sean:

As we announced in November, we are focused on building the best service for answering questions and delivering the best results for searches posed as questions on Ask.com. We re-launched Teoma.com in mid-April to provide a simplified interface for everyday keyword web search. Teoma.com’s organic results will be similar to, but not exactly the same as, those on Ask.com, primarily for testing purposes, but also to provide a more simplified search experience.

It is true, the organic results on Teoma are similar but definitely not exactly the same as Ask.com.

Related Topics: Ask: Web Search | Channel: Consumer

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide