• http://zmenmediagroup.com/ Art Webb

    Great article Scott. As someone who’s worked across digital marketing disciplines, I’ve often wondered how to describe my vocation in a nutshell. Now I can do it in two words :)

  • Scott Brinker

    Thanks — I’m glad to hear this resonated with you!

  • http://www.rimmkaufman.com/ George Michie

    Great piece, Scott. When I handed over the CEO reins I got the privilege of picking my own title, so I picked Chief Marketing Scientist! Cool title, now the burden is to live up to it…:-)

  • Tony Leary

    Excelllent. I just met someone tonight, Kirsten Murawski, who this describes. It also reminds me of my roots in Knowledge Management and the value of storytelling. Thanks.

    Oh, and btw, that image looks like it came from 53 Paper (an awesome iPad app) :)