How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Topic: User experience design
How product thinking can make you a better SEO
Product thinking forces you to ask better questions about SEO: What problem are we solving, how should it be built, and did it actually work?
What is web copywriting?
This is a complete guide to web copywriting, including tips, examples, helpful strategies, and more.
H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
Google makes the Preferred Source button more seamless
Readers who click on the Google Preferred Source won't have to leave your page anymore.
Pogo-sticking in SEO – why is it important?
What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
SMX Now: Build better site architecture for SEO, AI, and users
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.
Instagram now lets users tell the algorithm what they want
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
Users behave differently in AI Overviews vs. AI Mode
New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search intents.
Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
When search growth stalls: How to diagnose what’s really holding you back
Pinpoint whether demand, targeting, conversion, or execution limits are driving the slowdown — and what moves performance forward.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
AI buttons: Smart UX play, risky GEO tactic, or both?
From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a data-backed look at their real impact and limitations.
Build your marketing ark: A framework for AI, empathy, and design
Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
How to chunk content and when it’s worth it
Clear structure helps readers scan content and AI systems identify answers. Here’s how to organize ideas into clear, self-contained sections.
4 CRO strategies that work for humans and AI
Before overhauling your CRO for AI, focus on fundamentals. Clear messaging, strong UX, and technical hygiene still do the heavy lifting.
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
Why most SEO failures are organizational, not technical
SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
How to use AI to diagnose and improve search intent alignment
AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.
Google AI Mode sends traffic on 69% of transactional queries: New data
New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
Google home page search bar upload feature goes directly to AI Mode results
It does feel like AI Mode will be Google's default search experience sometime in the future.
Use content chunking to structure information for better UX, rankings, and AI visibility
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Why local SEO is thriving in the AI-first search era
AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.