How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
Topic: Ogilvy
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
‘Burnout is real’: Why successful agencies prioritize time management skills
And the questions clients should be asking prospective agencies.
SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertising on Amazon? Take our survey and win a ticket to SMX! Sep 7, 2018 by Search Engine Land We want to know how marketers like you are using Amazon advertising! […]
The Quintessential Marketer Scientist
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
The 2010 Santa Tracker Review, From NORAD To Google Earth
It’s Christmas Eve, and you know what that means. Santa Claus is busy delivering toys to boys and girls around the world. Where is Santa Claus right now? Below, our annual round up of ways to find Father Christmas, from tracking Santa on Google Earth to monitoring him from your iPhone. NOTE: If you’re looking […]
Yahoo Should Put Ad Budget Into Products
Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The initial TV spot (below) is critical of Google and sets itself up in opposition to the search engine as a more desirable homepage because it does more stuff. (see […]
Liveblogging The Yahoo “It’s You” Press Conference
Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this. We’re waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. […]
Multinational Search: New Column From Search Engine Land
Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages.
SMX London Keynote Preview: Brian Fetherstonhaugh
Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide will be presenting the keynote address at SMX London next week. We’re extremely excited and honored to have Brian give this talk. He has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. Brian is […]
Looking Forward To SMX London
Our London edition of Search Marketing Expo is coming up on May 18 and 19, and is shaping up to be a terrific show. We’ve got some of the best search marketers from the U.K., Europe and the U.S. speaking, with tracks for people at all levels of experience. We’re kicking things off with an […]
SearchCap: The Day In Search, September 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Hires NY Ad Exec To Lead New ‘Creative Lab Unit’
Both the Wall Street Journal and AdAge are reporting this morning that Google has hired Ogilvy & Mather’s Andy Berndt to run a new New York-based group it’s calling the “Creative Lab Unit.” The Wall Street Journal article says the unit “will look for more creative ways Google products can be used in marketing pitches.”
SearchCap: The Day In Search, May 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Searcharazzi: Global Edition; GSI Acquired
Searcharazzi asks: Sprechen Zie Deutsch? Webmaster Radio reports that a slew of German SEOs has flooded its chat room in recent weeks, leaving many an English-speaking SEO to curse his lack of foreign language skills. Up to 160 German-speakers are now showing up on Tuesday afternoons when Marcus “Mediadonis” Tandler’s podcast commences in the evening […]