US Twitter Users Spending More Time Than Ever On, Report Says

A new report from Experian Simmons says US-based Twitter users are spending more time on the website than ever before. But the report also cautions that overall visits to Twitter are down.

Experian says the number of US adults that visited at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients — which aren’t part of the report.

Among those who do visit, the news is quite good for Twitter.


The report says users are visiting the site 37% more than they did a year ago (the blue lines above), while spending less time during each visit (the red lines). It’s worth noting that Twitter began launching its new home page in September, right about the time that the visits graph (blue) really starts to trend upward.

Overall, Experian says Americans are spending 2 hours, 12 minutes per month on — about a 19% increase from November 2009, when the average time spent was an hour and 51 minutes.

Twitter declined to say if the Experian statistics match its internal data.

Related Topics: Channel: Social | Stats: Hitwise | Twitter


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Steve Britton

    This is definitely a result of Twitter clients.

  • allydent

    I’m wary of trusting any data where they haven’t even proof-read their charts enough to check the dates.

  • Sarah Atkinson

    I really feel that for this to be valid data that we’d need to know if it matches Twitter’s internal results. Also, I’d be willing to bet that if’s traffic is up, so is that of the Twitter clients (Tweet Deck, FriendFeed, HootSuite etc…) Resulting in an overall increase in Twitter activity.

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