How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
Topic: Experian
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
Google Ads updated political content policies
Google is ending some election ads exemptions, adding new election ads serving options and changing verification requirements.
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]
SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization […]
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin To Shift To “Continuous Updates” Google To Continuously “Optimize” The Penguin Algorithm As It Goes Google Overhauls AdWords Editor: Version 11 Released Globally Editor now supports more bulk […]
NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of "Everyone's a Critic: Winning Customers in a Review-Driven World" and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land's conference on March 4, 2015.
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]
SearchCap: The Day In Search, January 15, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort […]
Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
SearchCap: The Day In Search, November 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
Microsoft Takes Its ‘Bing It On’ Campaign To The UK, Where Google Has Royal Grip On Search
Hey search engine users in the UK, Microsoft wants a few minutes of your time. The company this week launched its “Bing It On” campaign in the UK, inviting searchers to compare its search results directly against Google’s. Microsoft is challenging Google’s seemingly unassailable status as the king of search there. Google, which has an […]
Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
(Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first article in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery.) Google’s Panda algorithm update, which launched two […]
These Five Websites Captured 20% Of All Search Result Clicks
Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the […]
A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result
It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a “strange bug” in Bing’s search results. I was wrong. It wasn’t a bug; it was a test […]
SearchCap: The Day In Search, December 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting […]
Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian]
For the fourth straight year, “facebook” was the most common search term in the U.S. this year — part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That’s according to Experian Marketing Services, which announced its list of 2012’s top search terms today. The data covers search activity […]
A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines
The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]
SearchCap: The Day In Search, May 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
SearchCap: The Day In Search, February 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another […]
msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?
With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian Hitwise tells us that downstream traffic from msnNOW to Bing jumped […]
SearchCap: The Day In Search, February 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
SearchCap: The Day In Search, December 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011
Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
SearchCap: The Day In Search, October 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]
SearchCap: The Day In Search, October 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Search Goes Real Time & Gains Hashtag Support Google has announced that its still relatively new Google+ Search feature now will update its results in real time plus has new […]
SearchCap: The Day In Search, September 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdSense Interface To Be Retired in November Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the […]
Understanding Attribution’s Contribution To Customer Quality
Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal […]
Google Plus: Big With Status-Seeking Singles; Losing Ground At Colleges & Cafes
Conventional wisdom says that Google+ is big with the tech crowd and, more specifically, with males than females. But Experian Hitwise has a different way of looking at who’s using Google+. It doesn’t dispute the conventional wisdom, per se, but adds perhaps another perspective to the discussion. In a blog post today, Bill Tancer uses […]
SearchCap: The Day In Search, August 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the […]