• http://www.planetc1.com/ chiropractic

    The mention of a employee using credit cards for their own personal gain cleared up my perspective on this, good analogy. Interesting to see how this plays out.

  • zymetrical

    More alarming is that at least from the screenshot, this appears to be just one of over 1,300 ad groups in that “US Core Broad” campaign. Presumably, someone spent alot of time researching & building those out from scratch.

  • http://www.buzzmaven.com scottclark

    Here’s another scenario that is quite realistic.

    He may have been using a tool like SpeedPPC which, in a matter of minutes, lets you generate thousands of custom Ad texts using its own form of DKI. Then, uploaded via Google Adwords Editor, stuff can easily slip through if you’re careless. The lists that it spits out are huge – scrolling on forever and it would be easy to miss.

    I’ve had cases where trademarked terms have made it right through filters and I’ve had to add them as negative keyphrases to avoid violations.