How competitors target your branded traffic with Google Ads
Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.
Topic: Dynamic keyword insertion
How Google Ads quality score really affects your CPCs
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
Google Ads will create AI-powered assets that target search queries
Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they're seeing.
Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad customizers are a set of parameters […]
Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers,” “bottle rockets,” and “fireworks” are not allowed per the advertising policies of Google and Bing — and their respective search partners like AOL, Ask, Yahoo and DuckDuckGo. Sam […]
AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings
A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales — except in marginal cases. However, Google studies […]
Keyen Farrell Countersues Jeremy Schoemaker, Claiming Defamation
Back in April, Jeremy “Shoemoney” Schoemaker filed suit against Google AdWords employee Keyen Farrell, saying that Farrell had violated his trademark on “Shoemoney” by using it Google ads. Today, Farrell is firing back with a suit saying that Shoemaker has defamed him. From the release put out on behalf of Farrell: If you searched the […]
Why Hasn’t Google Cleared, Fired Or Suspended Accused AdWords Employee?
Google takes plenty of well-publicized heat for things it hasn’t really done or concerns that get hyped. But in the case of one of its AdWords employees being accused of bypassing AdWords policies for his own benefit, I’m surprised the Big G isn’t being dragged over the coals. Over a month after the initial accusations, […]
An Update On ShoeMoney Vs. Google Employee Trademark Case
We have an update on the story “Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit” from about a month ago. Keyen Farrell, the Google AdWords employee, has filed his documents with the court. I have attached those documents below for you to read. In short, Keyen Farrell claimed he did not […]
SEM News, Dynamic Keyword Insertion Pros & Cons, & LinkedIn Search Marketing Q&A
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Dynamic Keyword Insertion Pros and Cons,” and this week’s free tips and tools.
Google AdWords Dynamic Keyword Insertion Tips
David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads. For example, if I […]