Yahoo Buys Mobile Ad Content Company, Actionality

Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content. Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no official confirmation of the acquisition […]

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Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content.

Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no official confirmation of the acquisition at this point.


About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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