Yahoo Buys Mobile Ad Content Company, Actionality

By Barry Schwartz

Published: August 21, 2007 at 9:44 am

Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content.

Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no official confirmation of the acquisition at this point.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.