How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Topic: Hong Kong
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this month.
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.
Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
Yahoo & Google Together Again In New Search Deal
Three-year deal to put Google's results and ads into some of Yahoo's search results needs US Department of Justice approval and still might get vetoed by India or EU action.
DuckDuckGo Adds Auto Search Suggest To 34 New International Regions
The privacy search engine, DuckDuckGo, expanded their auto suggest to many other international regions.
Nellie Bly Google Logo Celebrates Groundbreaking Journalist & Feminist On Her 151st Birthday
To help create the Doodle, Yeah Yeah Yeah singer Karen O composed a song in honor of the woman who sailed around the world in 72 days.
Bing Places Adds Several Agency-Friendly Local Business Listing Tools
Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more.
Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
With more than a month still to go in 2014, Ask.com has already released its top searches for the year. Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed its top trending news, […]
How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most […]
SearchCap: The Day In Search, January 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Days-Old Error In Google Search Causes Gmail User To Get Thousands Of Emails Earlier this week, we reported a glitch in Google Search, where clicking on a link after a search […]
Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft
Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]
SearchCap: The Day In Search, November 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Enables “OK Google” Hands-Free Voice Search On PCs Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the […]
Google Maps Gets Street Views For 16 International Airports & Other Transit Locations Across The Globe
In time for the holiday travel season, Google Maps now includes street views for a number of transit locations across the globe. Yesterday, a post on the Google Maps blog claimed the site has added street views for 16 international airports, more than 50 train and subway stations, as well as a Hong Kong cable […]
SearchCap: The Day In Search, October 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]
Yahoo-Microsoft Search Tensions On Public Display In Court Ruling
Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under […]
SearchCap: The Day In Search, August 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later […]
Google Maps Launches Ground Truth Initiative In Russia & Hong Kong
Google Maps announced new updates to their Russia and Hong Kong maps today, launching a “Ground Truth” initiative to build more thorough maps for Hong Kong and a number of Russian cities, including Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. According to Google’s announcement: Ground Truth enables us to update a country’s map at a faster […]
Google Street Views Now In 50 Countries With Addition Of Hungary & Lesotho
Google Maps announced today that their collection of images now include Street Views from 50 countries with photos recently added from Hungary and Lesotho, an enclave surrounded by South Africa. According to the Google Maps blog, their latest update is the largest single update of Street Views imagery since Google Maps launched in 2007, with […]
Google Streamlines AdWords Rules On Using Trademark Keywords
Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result […]
Google Tests B2B Market With Google Shopping For Suppliers
Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]
What The Closure Of UK Malls & Main Street Retailers Means For Online
The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009. The recent closures had legacy presence in bricks and mortar on the UK high street (AKA: the UK’s Main Street or Mall retail profile) […]
2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches […]
SearchCap: The Day In Search, June 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing […]
Baidu Agrees To Ad Revenue Sharing Deal With Apple In China
Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]
An Easter Egg For The Qingming Festival On Google
Searching for the [Qingming Festival] on Google will return a little bit of an easter egg within those search results. Here are pictures: Clicking on the page initiates special animations, including a fish jumping out of the water and back in causing a splash in the water and the man’s hand petting the animal. This […]
SearchCap: The Day In Search, March 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Fires Two Marketing Execs Over Vendor Issues Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. […]
SearchCap: The Day In Search, December 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
SearchCap: The Day In Search, December 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two New Bing UI Tests Spotted The folks at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots of two new Bing user interfaces that some of their […]
SearchCap: The Day In Search, October 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Taking a Closer Look at the Google’s Panda 2.5 “Flux” On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: […]
Having Won The Land War, Google Is Now After “Hearts And Minds” With Ice Cream Sandwich
With a wide array of new features and upgrades, Android 4.0 (“Ice Cream Sandwich”) launched last night in Hong Kong. The new version of the operating system unites Android for tablets and smartphones, though there are not yet any Ice Cream tablets. Honeycomb, which proved to be tablet-only, was largely a failure. (Android boss Andy Rubin says […]
SearchCap: The Day In Search, October 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Gestures: How Users Could Be Sharing Their Opinion Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook […]