Yahoo Completes Outsourcing Its Real Estate Search To Zillow

yahoo-zillowYahoo and Zillow have finalized the details of their agreement last year that effectively sees Yahoo outsourcing its popular Real Estate search vertical to Zillow.

The two companies say this deal “creates the largest real estate network on the web,” and involves several elements:

  • Yahoo Real Estate search will gets its for-sale listings exclusively from Zillow — including “for sale by owner” listings placed by homeowners
  • Zillow will sell local and national advertising across both sites
  • Zillow ad products like “Showcase Ads” and “Featured Listings” will appear on Yahoo Real Estate

Yahoo has been outsourcing a number of its properties recently in an attempt to “align products and services against the company’s vision,” as Yahoo statements often say. We’ve written previously about Yahoo outsourcing shopping search, part of its health vertical and, of course, the biggest one of all — outsourcing search results to Bing.

As Greg Sterling showed on his blog when this agreement was first announced last summer, Yahoo Real Estate was the No. 2 real estate website according to Experian Hitwise.

realestate-may2010

Current Hitwise numbers show Yahoo down in 7th and Zillow remaining third.

Related Topics: Channel: Local | Yahoo: Real Estate

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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