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Yahoo Completes Outsourcing Its Real Estate Search To Zillow
Yahoo and Zillow have finalized the details of their agreement last year that effectively sees Yahoo outsourcing its popular Real Estate search vertical to Zillow.
The two companies say this deal “creates the largest real estate network on the web,” and involves several elements:
- Yahoo Real Estate search will gets its for-sale listings exclusively from Zillow — including “for sale by owner” listings placed by homeowners
- Zillow will sell local and national advertising across both sites
- Zillow ad products like “Showcase Ads” and “Featured Listings” will appear on Yahoo Real Estate
Yahoo has been outsourcing a number of its properties recently in an attempt to “align products and services against the company’s vision,” as Yahoo statements often say. We’ve written previously about Yahoo outsourcing shopping search, part of its health vertical and, of course, the biggest one of all — outsourcing search results to Bing.
As Greg Sterling showed on his blog when this agreement was first announced last summer, Yahoo Real Estate was the No. 2 real estate website according to Experian Hitwise.
Current Hitwise numbers show Yahoo down in 7th and Zillow remaining third.