Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Topic: Real property
Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
How volatile have Google rankings really been?
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute.
Google’s Aug. 1 core algorithm update: Who did it impact, and how much?
A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement […]
Bing updates iOS search app with new ways to create video lists & find homes for sale
With the new 6.11 version of Bing's iOS search app, results for a "homes for sale + zip code" query returns real estate listings for specified zip codes.
SearchCap: Google interstitial penalty, AdWords pathways & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any […]
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search […]
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
SearchCap: Bing Updates Android App, NameCheap’s New Domain Search & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Updates Its Android App With A New Look & Faster Performance Bing has rolled out a new look and feel for its Android app, claiming the updates make it more […]
Bing Snapshot Adds 150 Million New Entities & Relationships To Search Engine
Dr. Richard Qian from the Bing Index and Knowledge Team announced that they’ve added an “additional 150 million entities” to power Bing’s Snapshot results. This is part of Microsoft Bing’s efforts to improve and grow their knowledge engine they named Satori. Most recently, they added tax help and famous people data to the engine. Now, […]
Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals
Yandex chose the Bynet Week conference in the city of Minsk in Belarus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the announcement yesterday following on from his original explanation in […]
SearchCap: The Day In Search, February 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 […]
4 Paid Search Strategies For Converting On-The-Go Customers
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both […]
Trulia Is Making A Real Estate Search App For Google Glass
Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a blog post Monday. When available, the […]
“Trulia Suggests” Search Results Without Searching
One of the very interesting things going on in search is the phenomenon of “predictive search” or personalized recommendations based on a range of user data inputs (i.e., behavior, context, etc). Effectively, these are search results produced without entering a query into a search box. Much of what is happening in mobile and Google Now is […]
SearchCap: The Day In Search, March 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
YP: 30 Percent Of Search Queries Now Coming From Mobile
Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network. YP says that 30 percent of its overall query volume […]
SearchCap: The Day In Search, September 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]
SearchCap: The Day In Search, August 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Domo At GooglePlex, Google Subway Bench & Google Fiber Van In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
SearchCap: The Day In Search, July 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
SearchCap: The Day In Search, July 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Discontinue iGoogle, Once Google’s Fastest Growing Product Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, […]
SearchCap: The Day In Search, June 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall […]
SearchCap: The Day In Search, October 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are […]