Yahoo Testing New Search Results Page

yahoo logo signI’m not sure anyone would notice in all of the Google Penguin news and discussion, but Yahoo appears to be testing a new search results page.

I’m able to see the new interface when logged in and using Firefox, but I still see the old/current interface when using Safari and logged in to a different Yahoo account. Some other Search Engine Land editors are also seeing the new interface now.

A Yahoo spokesperson gave us their boilerplate response when asked if this is just a test, or if it’s rolling out now to all users.

Yahoo! is continually developing and testing new product concepts in an effort to offer the most delightful experiences for users and advertisers. We don’t have anything new to announce at this time.

What’s it look like? It’s much cleaner and linear, in my opinion, with all content sitting on a light purple background. Compare the current and the new below:

Current/Old Yahoo Search Results

yahoo-current

New Yahoo Search Results

yahoo-new

There’s a new navigation menu at the very top of the page, with links to other Yahoo properties like News, Sports, Weather and others. The search verticals — images, news, video, etc. — have been moved over to the left column rather than sitting in tabs above the search results. The “related searches” and “also try” links are gone, at least in this query. And the URL of each search result has been moved up, right under the title.

What you can’t see: On several searches that I tried, the new layout defaults to showing 20 search results — which is something Yahoo used to do years ago, too.

There are also some cosmetic changes at the bottom of the page.

Current/Old Yahoo Search Footer

yahoo-current-footer

New Yahoo Search Footer

yahoo-new-footer

Most of that is minor, as you can see.

Tecno-Net posted a video earlier this week showing additional minor changes to image search, news and other search verticals.

Related Topics: Channel: Search Marketing | Yahoo | Yahoo: Search | Yahoo: User Interface

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.noshitshurlock.com/ Niels Bosch

    Looks a lot like Google’s (i mean as how they are going to display the pages and the links) but still much better then before!

  • http://twitter.com/skillcode Alex

    Can’t help it, but it does look a lot like Google. On the other hand I was thinking slick looks. I mean, there aren’t really any other engines to compare it with. Looks nice nonetheless.

  • http://www.OfInteresttoMe.com/ Matt

    I saw the new look Yahoo a few weeks ago. I had it for a few days but it`s gone

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide