YouTube Searchers: It’s All About The Music

You can learn a lot about a web site by peeking below the hood of its internal site search. And, based on Hitwise data out today, YouTube is a surrogate music video search engine.

Hitwise research suggests that 72% of the site’s Top 50 search terms from December 2008 are music-related — from L’il Wayne to Beyoncé, to song titles like “Womanizer” and “Heartless.”

That YouTube leans heavy toward music shouldn’t be a surprise. Universal Music’s channel is the most popular on the site, with 3.3 billion views, and seven of the top ten channels are music-related. We’ve reported previously that music is a strong monetization opportunity for YouTube — from affiliate links to formal partnerships, like the one that’s making money both for Google and Universal Music.

Related Topics: Channel: Video | Google: YouTube & Video


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • mattinertia

    I’ve been using youtube as a jukebox for a while now. It’s great when you’ve got a tune in your head but you dont own a copy. I just search for it on youtube and up it comes! The quality isnt great but if you dont mind that then its an excellent source of music.

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