YouTube Searchers: It’s All About The Music


You can learn a lot about a web site by peeking below the hood of its internal site search. And, based on Hitwise data out today, YouTube is a surrogate music video search engine.

Hitwise research suggests that 72% of the site’s Top 50 search terms from December 2008 are music-related — from L’il Wayne to Beyoncé, to song titles like “Womanizer” and “Heartless.”

That YouTube leans heavy toward music shouldn’t be a surprise. Universal Music’s channel is the most popular on the site, with 3.3 billion views, and seven of the top ten channels are music-related. We’ve reported previously that music is a strong monetization opportunity for YouTube — from affiliate links to formal partnerships, like the one that’s making money both for Google and Universal Music.



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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ONE COMMENT ON YouTube Searchers: It’s All About The Music

mattinertia,

I’ve been using youtube as a jukebox for a while now. It’s great when you’ve got a tune in your head but you dont own a copy. I just search for it on youtube and up it comes! The quality isnt great but if you dont mind that then its an excellent source of music.




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