Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product

Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service.

Local businesses that are interested in having interior photos taken can use the new Business Photos website to find a “trusted photographer.” The business owner and photographer are supposed to negotiate prices and schedule an appointment directly. After the shoot, the photographer uploads the images to Google and they’ll appear in Google Maps/Places “shortly thereafter.”

Google’s FAQ says that the business owner will not be able to review the photos before they’re uploaded to Google. But they can, after the fact, request that certain images be blurred (for privacy reasons) and request that the entire panorama be removed. The panoramas can also be embedded on the business’s own website.

Google says Trusted Photographers is currently available in 14 US cities, and in the UK, Australia, France and New Zealand. The 14 US cities currently showing in the trusted photographers directory are: Austin, Boston, Chicago, Dallas, Denver, Los Angeles, New York City, Orlando, Phoenix, Portland, Salt Lake City, San Francisco/Bay Area, Seattle and Washington, DC.

Google began shooting interior photos in early 2010, then formally launched Business Photos last May.