LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand.
Key features:
- Plan: Build audiences based on engagement insights before launching campaigns.
- Activate: Target buyers by engagement level for precision marketing.
- Measure: Monitor advertising impact and engagement post-campaign.
How it works. Companies Hub allows marketers to sort, filter, and review metrics like engagement levels, organic and paid interactions, company data, and campaign performance.
Why we care. The Companies Hub provides B2B marketers with actionable insights to fine-tune their LinkedIn campaigns. By identifying engagement levels, marketers can better plan, target, and measure their efforts, ensuring they reach the right buyers at the right time.
Availability. Companies Hub is now live globally in Campaign Manager.
What’s next. Explore LinkedIn’s Help Center for more details on leveraging Companies Hub.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.