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SearchCap: The Day In Search, May 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Search Rolling Out Nutrition Information On More Than 1,000 Foods Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats […]

Barry Schwartz on May 30, 2013 at 5:03 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Search Rolling Out Nutrition Information On More Than 1,000 Foods
Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to […]
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to […]
SEM-Like Control For Successful PLA Campaigns
There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum efficiency and control over their budgets. In SEM, search engines decide which […]
Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated
Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However, for the Bing team, the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release, Bing becomes something more than a “search engine.” […]
How to Counter Your Ignorant Boss’ Misconceptions About SEO
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded, under-resourced and under “mind-shared” SEO program. To […]
Will Enhanced Campaigns Drive Mobile CPCs Down?
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will […]