Bing Tests Deep Links Within Search Box Results

Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep […]

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Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results.

When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep links,” also known as “sitelinks,” in the search box.

The picture above shows how the layout of the deep links show in the search box. You can see that it shows the main URL, with the title and description below. It then shows six deep links in boxes below that main result. This is all without actually going to the search results page.

I am not able to replicate this myself. Nor am I am able to see any deep links in the search results for the search term and brand [roboform].

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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