Search Engine Land » SEO » SearchCap: The Day In Search, September 11, 2009

SearchCap: The Day In Search, September 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Can’t Ignore The Google Content Network – AdSense Q&A Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third […]

Barry Schwartz on September 11, 2009 at 4:15 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Why You Can’t Ignore The Google Content Network – AdSense Q&A
Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third party publishers and ad networks. I was surprised to see so little blowback from the online community as the title of the post, Getting the most revenue from every impression through AdSense, seems like it […]
MicroHoo Search Deal Faces DOJ Scrutiny, CEO Bartz Would Have Let MSFT Buy All Of Yahoo
Bloomberg is reporting this morning that the US Department of Justice has decided to look more closely at the MicroHoo search deal. Microsoft and Yahoo are to provide more information on their “ad pricing and product plans, a person familiar with the matter said.” This is not a surprise.
The companies must convince regulators that the […]
SEMPO Says Time To Get Serious About Mobile Search
SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies […]
9/11, Google & The Internet
As everyone knows, today is the 8th year anniversary of the terrible 9/11 attacks. Many people, companies and organizations are doing things to remember the day. A lot of people are asking why there is no logo from Google for today. The quick answer is that Google does not do Google Doodles […]
Google Sitelinks Now In Snippets
The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture:

Google recently added anchor based Sitelinks, so this seems to be some […]
Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview
The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend.
Yahoo also announced a new report that shows which Yahoo partners are clicks are coming […]
Of Conversations And Conversions
If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same […]