Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.
Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of email marketing is constantly changing. Additionally, external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt.
Download MarTech’s “Email Marketing Platforms: A Marketer’s Guide” to stay up to date and learn about new and better features in the latest generation of email technology. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.
Complete the form below to get your copy.
This report is sponsored by Salesforce and Cordial.
Can’t see the form? Click here.
More MarTech Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
