Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Why does structured data matter for SEO?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Google and Salesforce integration: Bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
Is it time to graduate to Google Analytics 360?
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...
Google Analytics 360: A Buyer’s Guide
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can...
Compare 17 top SEO tools and platforms
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages,...
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and...
Play ‘Brand Offense’ to win at search
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
3 ways retailers can amplify revenue on Google
Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another,...
Using Voice Search to Transform Your Local Search Strategy
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per...
Google, the EU, and Comparative Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Updated for 2018! Enterprise Local Marketing Automation Platforms: A Marketer’s Guide
US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion in...
