Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Turn finger traffic to foot traffic

Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now,...

Split testing Google Shopping campaigns

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a...

How to calculate your marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...

Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords,...

Guide to paid media management software

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media...

Webinar: CX in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions...

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize,...

SEO in 2018: What’s hot, what’s not?

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all...

Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey....

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