You Got The Click! Now What?
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
State of Local Marketing Report 2018
BrandMuscle’s ‘State of Local Marketing Report’ analyzes key trends that impact marketing leaders, serving as a yearly barometer of...
5,000+ Martech Tools: What’s a marketer to do?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
Ramp Up Your Amazon Ad Game: 5 tips for success
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92...
Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
7 easy ways to multiply your conversions
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This...
Compare the top marketing automation tools and platforms
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Key Marketing Ops Capabilities to Boost Revenue
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of...
How AI-driven call intelligence can close the online/offline data gap
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no...
Optimize for local SEO and drive more customers to your business
It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in Google...
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018
Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with...
Find the right marketing automation software for your business
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
How to hire the right people for your marketing team
“Digital transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and...
Get the agency guide to video marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best...
The Rise of Voice — What the increase in voice assistants and AI means for business
AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your...
