3 steps to signing more clients
Your agency may be using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win...
Apr 19, 2019 at 1:05 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the...
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Why search marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’...
Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can...
Compare 19 top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the...
7 easy ways to multiply your conversions
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This...
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How...
Building an attribution strategy
Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and...
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing...
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Marketing analytics buyer’s guide for 2019
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
How to Use Intelligent Site Search to Increase Conversions
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through...
Deliver a more relevant search experience
This guide from Coveo provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with...
Google’s Black Box Bidding Solution: A look under the hood
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
The Dummies Guide to Enterprise Customer Data Platforms
The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...