Protect your brand in search
98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace...
Dec 12, 2018 at 3:17 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the...
Compare 15 top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...
The state of local SEO — get industry insights for 2019
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work...
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another...
8 ways marketers use call analytics with Salesforce to drive revenue
Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small...
Compare 9 paid search campaign management tools
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and...
Getting Started with Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about...
With so many choices, which SEO tool is right for you?
Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO...
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the...
Learn how distance and intent shape local search
In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were...
Best practices for tag management and governance
Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than...
Drive SEO results with artificial intelligence
One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the...
How To Choose the Right SEO Vendor
A business cannot stay relevant in today’s digital world without an online presence. However, a business could have the most beautiful, relevant...
Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone...
Why does structured data matter for SEO?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Google and Salesforce integration: Bringing customers and brands closer together
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:...