Unifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Compare 15 marketing automation platforms
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
Customer Data Strategies & Identity Resolution: Best Practices
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences...
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to...
MarTech salary survey results — See how yours compares
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology...
Learn the benefits of pay-per-call for affiliate marketing
Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads...
Compare 16 leading SEO platforms
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords,...
New MarTech Today guide: Integration Platform as a Service (iPaaS)
Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS)...
How machine learning gives search and digital marketers an advantage
This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems....
All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or...
Creating landing pages that convert
Landing pages can make or break your digital...
What are the keys to delivering a seamless omni-channel experience?
How brands can cut through the noise and build an experience that consumers actually...
How to evolve your marketing in a voice-first world
In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice...
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right...
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162...
How Amazon dominates the competitive search landscape
This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Analysis of consumer...
Is the way you think about reach outdated?
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to....
Bundle your agency services to boost revenue
Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it...
Advanced Strategies for Effective Shopping Campaigns
On February 22, join Search Engine Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape...
