Find the balance between privacy and personalization with first-party data

In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.

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It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals.

Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.

Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust.


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Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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