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Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
Building an attribution strategy
Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and...
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and...
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
Marketing analytics buyer’s guide for 2019
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
How to Use Intelligent Site Search to Increase Conversions
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily...
Deliver a more relevant search experience
This guide from Coveo provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with...
Google’s Black Box Bidding Solution: A look under the hood
In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
The Dummies Guide to Enterprise Customer Data Platforms
The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...
How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
3 types of silos killing your marketing team
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...
What customers expect in the age of AI
Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don’t just roll the dice. Buyers...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Stop losing clicks to your competitors. Protect your brand in search.
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across...
Intelligent search strategies for better conversions in 2019
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the...
11 paid search tactics that drive quality inbound calls
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into...
7 inspiring email templates
Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized...