Sponsored White Papers & Webinars
B2B Site Search Best Practices
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Untangling attribution’s web of confusion — a primer
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates...
Search Marketing Benchmark Report for SaaS
The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in...
How to Build a Comprehensive Data Strategy
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including...
How to develop content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
7 steps to a successful website launch
Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
4 steps to manage digital work processes with greater speed and efficiency
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals...
4 Steps to Operationalize Modern Marketing
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
The 3 Ps to growing your agency – position, price and pitch
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
The Ultimate Guide to Selling SEO
You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
How voice search changes everything
Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer...
Leverage machine learning to optimize SEM performance
PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including...
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as...