Sponsored White Papers & Webinars
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both...
Play ‘Brand Offense’ to win at search
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
3 ways retailers can amplify revenue on Google
Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one...
Using Voice Search to Transform Your Local Search Strategy
More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per...
Google, the EU, and Comparative Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Updated for 2018! Enterprise Local Marketing Automation Platforms: A Marketer’s Guide
US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion...
[Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92...
You Got The Click! Now What?
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend...
State of Local Marketing Report 2018
BrandMuscle’s ‘State of Local Marketing Report’ analyzes key trends that impact marketing leaders, serving as a yearly barometer...
Ramp Up Your Amazon Ad Game: 5 tips for success
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92...
Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
7 easy ways to multiply your conversions
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers....
Key Marketing Ops Capabilities to Boost Revenue
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility...
