Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Adam Gnuse's latest articles
The SEO-GEO gap: How AI search traffic differs from organic traffic
Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO.
The AI writing tics that hurt engagement: A study
An analysis of 1,000+ URLs reveals which AI writing tics correlate with engagement. Some common “tells” don’t matter. A few might.
How to get cited by ChatGPT: The content traits LLMs quote most
An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.
AI Overview citations: Why they don’t drive clicks and what to do
Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links.