From links to brand signals: The new SEO authority model
Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
With over 23 years of experience in SEO, back when Google was just a rumor, Andrea began her career optimizing websites for Yahoo, Ask Jeeves, AltaVista, and others. Now, as the Director of SEO at Sure Oak, she helps brands stay visible on all channels of organic search - Google & LLMs. Based in Wisconsin, she’s a plant-loving, campfire-enjoying mom of two. And of course, a diehard Green Bay Packers fan.
Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.
Andrea Schultz | Apr 30, 2026 at 8:00 am ETFrom shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
Andrea Schultz | Feb 18, 2026 at 8:00 am ETFrom E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
Andrea Schultz | Jan 7, 2026 at 11:00 am ET