App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
Anna Holmquist is an SEO expert with over a decade of experience creating global strategy for brands like Nike, Champion, Cash App, Fashion Nova, Harley-Davidson, and more. As a senior SEO manager at NP Digital, Anna helps support the agency’s international offering as well as its app store optimization team.
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
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