Here’s some data to help you understand how to rank better with your brand name
When people search your brand name, you want them to see content that you have some control over.
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Brian Patterson's latest articles
3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
Is the featured snippet bubble bursting?
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.
6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.
5 tools, tips and hacks to maximize your SEO output
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity.
Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
Angie’s List is now free: What this change means for your business
Now that Angie's List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
Review improvement strategies for franchise and multi-location companies
With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews.
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.
6 Non-SEO Tools You Should Be Using For SEO
You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites.
5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great. Unfortunately, things aren’t so easy […]
Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the search bar. This is […]
How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management […]