Dan Lauer

About Dan Lauer

Dan Lauer is currently the Director of SEO + GEO at Walker Sands. Previous agency work includes leading award-winning SEO strategies for large-enterprise brands like Holland America Line, Brooks Running, Pep Boys, Denny's, and APEX Tool Group. Dan started his career as an in-house web specialist and SEO, working for Omron Automation, and for HNI. During his career he has worked across several industries, from insurance, industrial automation, home/office furnishings. During agency work his experience spans B2B and B2C, local SEO, Technical SEO, and Content SEO, across Travel, Insurance, Tool, Saas, automotive service, and more industries. Dan received his undergrad degree from Northern Illinois University in DeKalb, IL receiving his BS in Meteorology ion 2005.. The heavy math/science background was an easy transition into Search Engine Optimization. Dan first started in SEO back in 2008. "SEO Chose me, I didn't chose SEO."