Trond Lyngbø

Trond Lyngbø

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 20 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Google

What Local Business Leaders Must Know About Search Engines And SEO

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of its own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have […]

Google Algorithm Updates

7 SEO Truths Every Business Leader Must Understand

If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed. Here are seven SEO truths you can’t afford to […]

Content

Link Building Fundamentals To Future-Proof Your Online Business

Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s most […]

1

17 SEO Best Practices That Could Double Your E-Commerce Sales

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show […]

Google

Google: SEO Problems, Solutions & Wishlists

When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying […]

Apple

6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014

There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money. […]

SEO

5 Critical SEO Mistakes Leaders Must Avoid

It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success. Google’s various offerings are a huge growth opportunity for B2B and B2C […]

Google

You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds. But some peppered moths survived — by turning black themselves! To […]

Ecommerce

8 E-Commerce SEO Tips Gathered From A Decade Of Consulting

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients. These 8 […]

Google Analytics

How to Double Your Revenue With SEO

In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie […]

Google Algorithm Updates

10 Things Most SEO Consultants Hate

Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet peeves) about the industry and our clients. I’m sure you’ve had similar experiences to share with our community. I’ll go first, and list out 10 things that challenge and push […]