In the good old days, if you called your family doctor or GP after office hours, you’d get the nice homily… “Take 2 aspirin and call me in the morning!” That approach works well in general practice because most common ailments can be cured by rest and sleep alone. If only SEO problems can be […]
Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout. The brutal post-match analysis forced Jose Pekerman’s resignation as national coach. Why? Because fans and experts alike blamed him for […]
With Google having a bad case of frequent hiccups, websites are see-sawing up and down in their search rankings. Business owners, caught between a rock and a hard place, are asking themselves whether SEO really can be a winning strategy in these difficult economic times. By analyzing the process, the methodology and the sequence of […]
Before you set out on a road trip or holiday, you check the weather forecast to see how things are going to be. An SEO forecast is equally important while you plan your marketing strategy, because things evolve quickly in this area thanks to Google’s frequent algorithm changes. This article will probe and provoke – […]
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high […]
Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer – but was calling me to help with a problem. His beautiful new website wasn’t getting many visitors! “Why don’t people want to visit […]
Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see. Analysis – The Bedrock Of Strategic SEO Every business exists to serve a marketplace while […]
You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip […]
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To […]
Marthe types the word “Melkeallergi” into Google.no, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of “milk allergy“. “Could this be what I have, too?” Marthe wondered, and decided to find […]
It’s the uber-powerful search marketing signal… and marketers sabotaging it even before it’s had a chance to find a toe-hold. I’m talking about ‘Social Search’, the rising trend of social media-driven local search signals and the callous, narrow-minded and (in some eyes) borderline unethical way in which this potentially useful tool is being perverted by […]
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are […]
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same. “It depends. On many […]
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing page. And while […]
SEOnomics (pronounced ‘see-oh-nomics’) is a term I conceived to meld SEO with economics, but in a style and fashion not usually covered by traditional SEO experts. SEOnomics interweaves elements of SEO (especially Web Analytics), buyer psychology and business administration to positively impact the economics of a business. When businesses move online, they need to migrate […]
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to […]
SEO consultants like me usually get called in at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even selling and lead generation processes finalized before the owner or manager invites us over to “slap SEO on” to their creation! Is that because to many of our […]