Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 20 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
Enterprise SEO: Lessons from 20 years in the trenches
Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises.
Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment -- not a one-time task to be checked off a list.
E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.
6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
The 7 deadly sins of content marketing
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
The importance of SEO in omni-channel marketing, part 2
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
The Importance Of SEO In Omni-Channel Marketing: Part 1
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.
4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
3 (Simple) Reasons Why E-Commerce Websites Need SEO
Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why.
Transform Your Thinking To Address Mounting Challenges In Your Online Business
Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk.
Be Aware! SEO Might Help You Land Your Next Job (Or It May Hinder You)
Columnist Trond Lyngbø reminds us that search engine optimization (SEO) isn't just for driving leads, sales and traffic to business websites -- it can also be used to build your personal brand.
4 Things Most Leaders Don’t Understand About SEO
Search engine optimization (SEO) is not a "quick fix," and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses.
Content Marketing & SEO: The Bigger Picture
Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed.
Is Mobile Search More Than Just Being Mobile “Friendly”?
Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google's upcoming mobile algorithm change.
10 WordPress SEO Questions That Took Me 10 Years To Answer!
Looking to implement WordPress for your website or blog? Let columnist Trond Lyngbø give you the run-down on the SEO implications with these frequently asked questions.