ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
Contributor
David Bell's latest articles
Velocity: What the Googlers not on stage said at I/O 2026
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
New AI models are worse at SEO: Benchmark shows sharp accuracy drop in Claude, Gemini, ChatGPT-5.1
New AI models are underperforming on SEO tasks. Discover why accuracy is down and how to adapt before these regressions impact your results.
AI progress stalls for SEO tasks despite wave of new models
Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.