Contributor

Eric Hoover

Senior Director, Organic Strategy

Company

Journey Further

About Eric Hoover

Eric has over 17 years of experience in SEO and Organic Strategy - both agency-side and in-house - working with clients to deliver holistic marketing strategies that have led to increased brand visibility and conversions. He has partnered with teams on award-winning campaigns for Fortune 500 companies for SaaS, pharmaceutical, telecom, and CPG verticals.

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Eric Hoover's latest articles

3-phases-to-build-authority-and-earn-AI-citations-1200x675

SEO

3 phases to build authority and earn AI citations

AI visibility compounds when technical accessibility, useful content, and third-party authority work together.

Eric Hoover | Aug 20, 2026 at 10:00 am ET