While Black Friday may be famous for kicking off the holiday shopping season and attracting flocks of consumers to brick-and-mortar retailers, Cyber Monday has certainly made its presence known in the online shopping community. Just last year, Cyber Monday online sales increased 19.4%, pushing the average order value up from $180.03 in 2009 to $194.89 […]
The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimization meetings I attend each month. Everyone seems to be looking for the latest and greatest ways to increase in-house […]
I have attended many conferences in the last ten years, including Search Marketing Expo, Search Engine Strategies, and Internet retail events. Generally speaking, I’ve been pretty impressed with all of them. However, the reality is, these conferences are expensive. In fact, the average cost of attendance is around one-thousand dollars, not to mention the cost of […]
Before I begin, I do want to say I respect a lot of people who do outsource aspects of their business to other companies, and there are some great companies that will do a great job. I’m writing from my personal experience, and what has worked for my business. I am a big advocate of bringing […]
Once upon a time, I had a lot of faith in SEO firms. I sought out top companies in the industry and paid thousands of dollars. What I got in return were minimal results, and what turned out to be minimal effort. If you’re an e-commerce manager, you might be surprised to find out how […]