17 content optimization mistakes affecting ROI
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section.
Himani Kankaria is the founder of Missive Digital, an organic digital marketing agency helping businesses multiply their organic visibility and conversions. She specializes in strategizing, creating, and optimizing content for users and SERP features like Featured Snippets. She is a speaker at global conferences and an author sharing her knowledge and experiences around SEO and Content at various publishing sites, webinars, podcasts and more.
15 content strategy myths debunked
Content may still be king, but you need the right approach, strategy and talent. Let's clear up some common myths about content strategy.