How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
Igal Stolpner is the co-founder of Webify, a New York City-based Search Marketing firm. As the first employee and VP of Growth at Investing.com from 2007 to 2021, he helped grow the platform from zero to one of the 100 largest websites by organic traffic globally. With over two decades of experience, Igal has consulted for multiple brands, including Flippa, Grammarly, Klarna to name a few. He has spoken at industry meetups and conferences, including SMX East, SMX West, SMX London, and SMX Jerusalem. He relocated to the New York area in 2022, where he now leads the team at Webify and today enjoys the suburban life of New Jersey—close enough yet far enough from the heart of Manhattan.
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
Igal Stolpner | Jun 1, 2026 at 9:00 am ET